Joyas San Diego was born in 2003 in the city of silver, Taxco Guerrero. Its creators Diego Figueroa and Julisa Ortiz, designers and entrepreneurs, have the objective of satisfying the taste and desire for a Jewel that exalts the Feminine Beauty and the Masculinity of Man. Using the precious metal par excellence in Taxco, La Plata (Ag), they have created conservative and spectacular jewels that have positioned themselves in the taste of people in these 16 years of existence.

In recent years the company has taken a radical turn where they have begun to use various metals with Gold Bath and Chapa de Oro, while manufacturing in .925 law as well as .950 law and therefore have created models spectacular while remaining competitive in price.